The captivating charm of the Peugeot 308 instantly captivates your attention. Being the world's first hatchback to showcase the new PEUGEOT badge, it embodies the brand's timeless identity, seamlessly blending history with cutting-edge modernity. The prestigious emblem, adorned with a contemporary typeface, proudly takes centre stage on the radiator grille, exuding a sense of grandeur.

The meticulously designed central console of the Peugeot 308 showcases a sleek arch on the driver's side, housing all the dynamic controls of the vehicle. Extending from this arch is a dedicated smartphone wireless charging point, ensuring convenient access to technology. With this layout, the remaining console space is fully accessible to passengers, offering ample storage options, including two cup holders and up to 34 litres of storage capacity. Additionally, a spacious storage area is available under the armrest, enhancing the overall functionality of the interior.

The New Peugeot 308 features a 10-inch high-definition touchscreen that is highly customisable and user-friendly. It allows for multi-window display with "widgets" or shortcuts, providing a tablet-like responsiveness. Adding to its innovative features, the Peugeot 308 introduces fully configurable virtual i-toggles, positioned in front of the central screen. These i-toggles offer both aesthetic appeal and technological advancements that are unmatched in the segment. They serve as tactile shortcuts to favourite actions on the central screen, ensuring convenience and security for the driver.

The Peugeot 308 showcases a contemporary and high-tech ultra-compact front lighting signature. With a perfect blend of elegance and strength, the front headlights define the dynamic and distinctive character of the vehicle. Featuring LED technology, these chiselled and slim headlights are complemented by fang-shaped daytime running lights on the front bumper, adding a touch of sophistication to the overall design.

The Peugeot 308 is fitted with numerous driving and manoeuvring assistance systems to increase your comfort and safety, particularly:

• A new 180 high-definition rearview camera for improved visibility while reversing.
  360-degree parking assistance with four cameras to assist you in navigating tight spaces.
• Blind spot monitoring alerts you of vehicles in your blind spots for safer lane changes.
• Adaptive cruise control with the Stop&Go feature to maintain a safe distance from the vehicle ahead and automatically adjust speed in congested traffic.
• Lane-keeping assist to help you stay in your lane and prevent unintentional drifting.

The Peugeot 308 is equipped with advanced Euro 6 low CO2 engines, all featuring Stop&Start technology for enhanced efficiency. In the petrol variant, it offers a three-cylinder 1.2L PureTech 130 S&S engine paired with an EAT8 automatic gearbox. For diesel, it features a four-cylinder 1.5L BlueHdi 130 S&S engine with an EAT8 automatic gearbox.

In addition, the Peugeot 308 Hybrid comes with a lithium-ion battery that offers an impressive electric driving range of up to 37 miles (WLTP), allowing you to enjoy emission-free travel.