The all-new 3008 SUV impressed the judging panel with its combination of style, interior design and performance. This prestigious trophy joins the 20 other prizes the 3008 SUV has already won since its launch at the start of 2017.
The vehicle is the fifth PEUGEOT to win the Car of the Year prize and the first SUV to be honoured with the accolade in its history. PEUGEOT’s success in the awards dates all the way back to 1969, when the 504 saloon scooped the award.
The all-new 3008 SUV majors on technology with its state of the art PEUGEOT i-Cockpit® interior layout, offering a more intuitive and engaging driving experience, with a compact multi-function steering wheel, 12.3” head-up digital instrument display and 8.0” capacitive touchscreen which is accompanied by stylish satin chrome piano key toggles.
The all-new 3008 SUV also offers a number of driving aids and other high-tech equipment, as well as seamless connectivity. Nearly 100,000 customers have already placed orders in Europe with 84% opting for the Allure, GT Line or GT trim.
The ‘Car of the Year’ prize is awarded by a judging panel comprising 58 experienced journalists from 22 countries, who have been assessing each model’s entry since early 2016.
Jean-Philippe Imparato, CEO of the PEUGEOT brand, commented: “I am particularly proud and very pleased that the all-new PEUGEOT 3008 SUV has just won the 2017 ‘Car of the Year’ prize. This trophy is the culmination of five years of incredible work by the brand's teams and our group.”