The All-New Kia Optima is a game changer

04 January 2016

by: Paul Gibbs

The all-new Optima represents a major change for the Kia saloon. Here’s why we’re excited.

The all-new Optima Saloon goes on sale on 5th January, and will soon be joined by a new Wagon version – inspired by the Sportspace concept.

The all-new Optima builds on the current award-winning design with its instantly recognisable ‘tiger-nose' grille, longer, wider, wrap-around headlamps and new fog lamps.

Internally, soft touch materials and metallic accents give a premium feel. 

There's more head, shoulder and leg room, and greater cargo capacity, too. 

The central fascia is angled towards the driver, and the dashboard is divided into an upper ‘display’ zone with a new eight-inch touch screen (seven inch on '2'), and a lower ‘control’ zone with a new, more logical layout.

Engine, road and wind noise, have been reduced too. The upgraded 1.7CRDi diesel engine produces more power and torque with lower CO2 emissions  reduced by 14% to 110g/km.

A new turbo charger gives more torque from fewer revs and our seven-speed dual clutch transmission(DCT) is offered and reduces CO2 emissions to 116g/km – best in class for a diesel automatic.

The all-new Optima also features a plethora of exciting premium technologies – find out more on the opposite page. Later in 2016, the all-new Optima line-up will expand to include a Wagon version, and 'GT-Line' and 'GT' grades developed under the supervision of Albert Biermann –BMW M performance's former chief engineer.

The range will also see the introduction of a new plug-in hybrid - the first vehicle of its kind in the Kia line-up.


• Wireless mobile phone charger
• Lane Keep Assist System
• High Beam Assist
• Speed Limit Information Function
• Blind Spot Detection with Rear Cross Traffic Alert
• Autonomous Emergency Braking
• Smart Park Assist System
• Around View Monitor
• Adaptive Smart Cruise Control
• Remote Window Control
• Electronic parking brake
• Rear USB charging port
• DAB radio with Bluetooth!, US Band AUX ports
• 7” and 8” touch screen sat nav with European mapping
• Kia Connected Services featuring TomTom!
• Front camera and reversing camera system
• 10-speaker Harman Kardon! premium soundsystem
• Bi-Xenon headlights with auto levelling & adaptive lighting system

Be the first to discover this exciting all new model. New our All-New Optima page or contact our Kia Sales team today on 01443 531 075.

The All-New Kia Optima - As innovative as you are!

Subscribe to Our News

Please select all the methods by which you are happy to be contacted by Griffin Mill in the future:

Letter Email SMS Phone